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Three matcha, selected in Japan, priced for cafés that serve it every day. All three are unsweetened single-ingredient powder in 20g, 1kg, 3kg, and 5kg. Sample first — 20g is enough to make the drink you actually sell and taste it before committing to a kilogram.
At 3g per drink, one kilogram makes about 333 lattes: roughly $0.36 a drink for Nara Matcha K53, $0.84 for G120, and $1.14 for Uji Premium. How to compare matcha on cost per drink.
Which one should you buy?
The question is not which is best. It is which job the matcha has to do. Almost all of what makes matcha expensive — long shading, an early pick, slow stone milling — is tasted when it is whisked with water and drunk plain, and mostly masked once milk, ice, and sweetener are in the cup.
| If you are… | Buy | Roughly per latte |
|---|---|---|
| Serving matcha lattes at volume and price is the constraint | Nara Matcha K53 | $0.36 |
| Serving matcha lattes and want a little more depth | Nara Matcha G120 | $0.84 |
| Putting origin on the menu, or serving matcha whisked plain | Uji Premium Matcha | $1.14 |
| Baking, soft serve, smoothies, ready-to-drink | Nara Matcha K53 or G120 | $0.36–$0.84 |
Per-latte figures assume 3g of matcha per drink — about 333 drinks from a kilogram.
Start with a sample
Every product has a 20g sample. Make the drink you actually sell, at your usual dose, and taste it against what you pour now, on the same day. That test costs a few dollars and settles the question better than any description on this page — including ours.
Chosen in Japan
Affordable matcha fairly raises the question of who selected it. NOT THE MATCHA is run by a Japanese company, we buy directly from Japanese producers, and we choose against one test: does it still taste clean in a latte, at a price a café can serve every day. More about how we buy.
Buying for a business
Wholesale prices for every size are published on the wholesale page rather than hidden behind a quote request. Tell us your volume and destination and we confirm minimum order quantity and lead time in one reply.