2026-05-10
Why matcha prices keep rising — and what to do about it
Limited tencha farmland, a global demand surge, and a short harvest window are pushing ceremonial-grade prices out of reach for daily use.
Journal
2026-06-01
Ceremonial grade vs. everyday matcha: what actually matters
Ceremonial grade matcha is built for one job: whisked with water, on its own. Everyday matcha is built for a different job — lattes, smoothies, baking.
2026-04-18
How to make a matcha latte that actually tastes good
Most home matcha lattes taste chalky or bitter for one of three reasons — here is how to fix all three.