2026-07-08
Matcha is green tea — but shade-grown, stone-ground into powder, and consumed whole-leaf instead of steeped and discarded. That one change in how it's made and drunk explains almost every other difference.
2026-06-01
Ceremonial grade matcha is built for one job: whisked with water, on its own. Everyday matcha is built for a different job — lattes, smoothies, baking.
2026-05-10
Limited tencha farmland, a global demand surge, and a short harvest window are pushing ceremonial-grade prices out of reach for daily use.
2026-04-18
Most home matcha lattes taste chalky or bitter for one of three reasons — here is how to fix all three.
